Category: Digital Strategy

Don’t just put stuff online, know why.

Flying Cars Conference

Flying Car

I’ve been a featured speaker at a variety of different conferences. Some are technology conferences, some faith-based, some not, and whenever I do, people look at some of my past job experience (Director of Digital Communications, Director of Digital Media)

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Get Personal

snopes

What makes one Facebook page better than another one? Is it the nature or the tone of their content?

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Audience Engagement

Facebook Insights 13,500% increase

When a Facebook page has been lying dormant for a time, it’s important to start providing content to engage the audience.

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Why You Need A Strategy

strategy button

Over the last 20 years of talking to people about their technology, the web (interwebz), and now social networking and social media, I’ve heard the following statement too many times: “Let’s just get started, we can do the strategy thing

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Building a Business

the people's eyebrow

I’m in a totally new world for me. I’m building a business. So, I’m trying to read and listen to everything I can about doing that and the advice is all over the place. I’ve been doing the work, I’m

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Relational Messaging

social media post volume

My favorite way to help people connect to your brand is through relational messaging. For some organizations this is difficult, because you have to consistently care about your audience. I mean really, really care. You must provide them with the

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Social Networking Content Strategy

We Make Sense

Let’s talk about your social networking content strategy.The key to any successful venture in social media, social networking and any digital endeavor is relevancy. You’re either providing content relevant to your audience, or you need to figure out what they

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