Get Personal

What makes one Facebook page better than another one? Is it the nature or the tone of their content?

snopes

Two pages, both alike in dignity, On fair Facebook, where we lay our scene

Here are two facebook pages about the same thing:

What makes one better than the other?

The Snopes.com page simply reports the news. They repost the blog and keep the content flowing. It’s interesting stuff, but nothing too fantastic. The twice-as-popular “checking snopes.com before forwarding dumb e-mails” page does things differently. They get personal. They don’t attack people, but they do write in a more casual way. The posts are written in the first-person. They add opinions. They tell you what they think and feel.

The “talking about this” stat is proportionately larger on the “checking…” page than the Snopes.com page, and one could say that the page title itself is the draw.

Interestingly enough, of all my friends on facebook, only 8 are fans of the “checking snopes.com before forwarding dumb e-mails” and only 4 are fans of the snopes.com page. That’s a small sample, but even there, the twice-as-effective idea comes through. It is of course obvious, every time I look in my news feed and find fantastical and obvious hoaxes shared as fact, that about 900 people I know, do not pay attention to Snopes either way.

Brian Atkinson

Brian has extensive experience running digital departments and teams in non-profit and for-profit organizations, including marketing and communications, higher education, and information technology. Specialization in social media and frequent presenter at conferences and seminars on the strategic use of different communication styles to reach a new generation of constituents. And I have a lot of t-shirts.

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