I Kin Do It

So my plane was stuck on the approach to the runway in Philadelphia – number 23 for departure…

I’m on my way to BibleTech in Seattle. My flights are scheduled to go from PHL to Dulles, to Seattle. That’s two Washingtons in one day – nice.

I breakfasted at the airport Dunkin Donuts. They have two ad campaigns going right now.
1) America Runs On Dunkin
2) You Kin Do It

The second campaign shows people in impossible situations overcoming them. How? Why – because they have a cup of Dunkin Donuts coffee or a donut, or a waffle-sandwich.

I needed to get from my new home airport to Washington DC – Dulles in time to catch the next flight to Seattle, but there are roadblocks. Getting out on the runway and staying there for 40 minutes with the engines shut down so we don’t have to go back to the gate to refuel is this particular hurdle.

But – I realized – I still had some Dunkin Coffee. I’m all set I guess.

…maybe it’s just me?

Brian Atkinson

Brian has extensive experience running digital departments and teams in non-profit and for-profit organizations, including marketing and communications, higher education, and information technology. Specialization in social media and frequent presenter at conferences and seminars on the strategic use of different communication styles to reach a new generation of constituents. And I have a lot of t-shirts.

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