It’s Supposed To Be Tough

Reaching people across generations, across different communication tools, and becoming a missionary into a different communication culture sounds scary. It is. It’s not easy. The thing is, it’s supposed to be tough.
Genesis 32:28 When I speak to churches and pastors about how to reach a Millennial audience, from the perspective of a Gen-X, or Boomer, I really need them to understand this before I go deeply into the content. Sometimes, understanding ourselves, and where we’ve come from is as complicated as understanding the people we’re trying to reach.

In the story of Jacob wrestling with with God, he wrestles all night, his hip was broken, and still he kept at it. Finally, the morning comes. God gives Jacob a new name, Israel. The name is the name of God’s chosen people, and it means, the strugglers, the wrestlers. But it’s not just the struggling. He says “because you have struggled with God, and with humans, and have overcome.”

It’s supposed to be a struggle. We are supposed to wrestle with this stuff. Now, just because Jacob fought all night until daybreak, and overcame, doesn’t mean we always will. Israel the nation has been a living example of this. So, when you find yourself struggling, it’s ok. It’s supposed to be this way.

Brian Atkinson

Brian is an international and inspirational speaker, consultant, and voice artist. Brian has served as the Director of Digital Communications at American Bible Society, and the Director of Digital Media at The Bible Gateway (Gospel Communications International). He has worked as a communications director, technology manager, church-planter, radio announcer, welder, and ice cream man. He has a lot of t-shirts.

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