Just Say No to Comic Sans and Papyrus

Can someone really hate a font?
How about two fonts?
The answer is unequivocally, yes.
If you’ve spent any time near churches or schools, you know the font all too well. It’s part of the sad set of fonts that came with Windows 95, and later Microsoft Office 97, and were immediately over-used by “creative types”. Sadly, they are both over-present in culture today and have been used for businesses, signs and brands. One could say the same for Hobo (thank you Kevin), Curlz MT, Jokerman LET, and of course Wide Latin. It’s easy to simply cast blame and point at Windows 95/Office 97 as the cause of the downfall of humanity, but let me elucidate.

In the olden days, Windows 3.1 came with only a handfull of fonts:

  • Arial
  • Courier New
  • Symbol
  • Times New Roman
  • Wingdings

You had the sans-serif font (without the little feetsies on the letters), the system font, symbols needed for proper annotation, the serif font (with the little feetsies on the letters), and some additional images as fonts for creativity.

Now comes Windows 95 and their fonts. Win95 included the Win3.1 fonts and added just one more:

Comic Sans

Comic: reminiscent of the hand-lettering used in comic books for many years
Sans: meaning Sans-Serif – without the serif

It was built for a specific use in 1994 but wasn’t ready in time. It was meant to appear in the talk-bubbles of Microsoft Bob – a precursor to Clippy, and according to the font’s creator, Vincent Connare, it was never to be released for general use. (read V. Connare’s notes about Comic Sans)

And then came Microsoft Office 97 Small Business Edition Service Release 2. This seemingly innocuous upgrade contained a stack of fonts including French Script, Lucinda, Matisse, Mistral and Papyrus.

Before this, desktop publishing was a mysterious beast that roamed the forests and hills and was only seen on Macs in studios with things like laser printers, paste-up boards and wax rollers. Suddenly, seemingly everywhere, signs popped up that looked like Ransom notes or a military issued Stencil. The professional design community was open to this, now that an inexpensive Windows PC with basic MS Office could replace some of their high-end Macintosh design machines. However, there was an insidious double-edged sword. Office staff could now create their own items and pass them off as “design”.

Posters, newsletters and tri-fold brochures ran rampant with 4 or even 5 fonts on a single page. (don’t even get me started on the invention of Word Art) Designers lost jobs as the demand for their services waned and companies simply had the office assistants make these pieces. Then, with “Desktop Publishing” on their resumes, those one-time clerks sought jobs at billboard and sign companies and put their font libraries to use there. Instead of hiring marketing and design firms, companies hired people with no artistic training or experience to create their brands.

With that history lesson in mind I take you to the reasons why one would use a particular font over another. Fonts set the mood as much as a color does. A font can convey intention, atmosphere, experience, exuberance, cynicism and joy. Choosing a font – just because it looks cool is similar to using a didgeridoo in a rock concert because it’s the fashionable thing to do. Using a font that was hugely over-popular from 1995-1998 is also kind of like listening to your late 90’s music and calling it “hip”. It’s been nearly 15 years people, time to let it go. That is, unless you’re putting text in a talk-bubble, but there are many other fonts to do an even better job.

In addition to the simple over-use, Comic Sans and Papyrus communicate a very specific tone. Comic Sans looks childish, informal, and playful. Papyrus looks aged, mysterious and distressed. Yet, these fonts are used willy-nilly for the most inappropriate purposes.

no-comicsansComic Sans on a grave marker?
Papyrus on a Credit Union sign?
Because they are over-used and used so poorly, the use of the fonts have come to communicate something about the person who used them. They say, “unimaginative,” “unprofessional,” and “irrelevant.”

So, if you use either of them – it’s just good for you to know that your work will be mocked, and you will be perceived as incompetent. Please, for your own sake, if for no other reason, stop using them now.

Thank you.

Brian Atkinson

Brian is an international and inspirational speaker, consultant, and voice artist. Brian has served as the Director of Digital Communications at American Bible Society, and the Director of Digital Media at The Bible Gateway (Gospel Communications International). He has worked as a communications director, technology manager, church-planter, radio announcer, welder, and ice cream man. He has a lot of t-shirts.

Posted in Wacky Tagged with: , , , , , , , , ,
One comment on “Just Say No to Comic Sans and Papyrus
  1. I won’t presume to dictate a particular font to use in any circumstance – because each font communicates different things. Here’s an additional thought.

    You'll notice in the article above, I provide a note about "Marker Felt" when creating type in comic book talk or thought bubbles. If you’re not making a comic book – don’t use comic sans – and even if you are, there are other better fonts, like Marker Felt.

    General rule of thumb for fonts:
    If you’re trying for something informal – use a sans-serif font.
    If you’re going formal, use a serif font.
    Use one font, change the weight, change the size, but keep it simple.
    If you have both formal and informal content, use no more than two fonts, but see above regarding weights and sizes.

    Using a pretty font doesn’t make something beautiful or creative. If you’re designing a logo, or communications material, and you haven’t been through a design program at school, or apprenticeship, please hire a designer.