Audience Engagement

When a Facebook page has been lying dormant for a time, it’s important to start providing content to engage the audience.

Facebook Insights 13,500% increase

Audience Engagement makes a giant step in recovery

As always, your social media strategy is a content strategy. What are you going to post, when, how often, and how will you know that it’s being successful?

Spend the time working with your existing audience to get them on board with what you’re doing, and then when you have a track-record of providing interesting and valuable content, start reaching out.

With an established audience, no matter how small, it’s a good time to start a campaign of organic and paid traffic increases. Leverage the content you already have along with new content created expressly for your social networking and use targeted advertising to reach a new audience beyond your fans and friends of fans.

Remember – if the content isn’t there, or it’s not valuable, there is no amount of free giveaways or contests that will keep your audience engaged.

Brian Atkinson

Brian Atkinson is a comedian, voice actor, MC, and former radio personality. His sharp, smart comedic style has been a hit at clubs, corporate events, and festivals across the country including Bonkerz, Dr. Grins, Sunday Night Funnies, Punchlines and Gilda’s Laugh Fest. You can find his audio books on Audible, Amazon, and iTunes. Brian and his lovely wife Holly live in Grand Rapids and he has a lot of t-shirts.

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