I’ve been a featured speaker at a variety of different conferences. Some are technology conferences, some faith-based, some not, and whenever I do, people look at some of my past job experience (Director of Digital Communications, Director of Digital Media) and think I’m going to give a tech-talk. I can, but I hardly ever do. Continue reading “Flying Cars Conference”
What makes one Facebook page better than another one? Is it the nature or the tone of their content?
Continue reading “Get Personal”
When a Facebook page has been lying dormant for a time, it’s important to start providing content to engage the audience. Continue reading “Audience Engagement”
Why You Need A Strategy
Over the last 20 years of talking to people about their technology, the web (interwebz), and now social networking and social media, I’ve heard the following statement too many times: “Let’s just get started, we can do the strategy thing later.”
Continue reading “Why You Need A Strategy”
Building a Business
I’m in a totally new world for me. I’m building a business.
So, I’m trying to read and listen to everything I can about doing that and the advice is all over the place. I’ve been doing the work, I’m trying to get people to hire me to do for them, for nearly 20 years, so I know what I’m doing on that end. But the business… that nebulous what’sit that lurks in the shadows of success, failure, subsistence, bankruptcy, and notoriety – I feel clueless sometimes. Continue reading “Building a Business”
My favorite way to help people connect to your brand is through relational messaging. For some organizations this is difficult, because you have to consistently care about your audience. I mean really, really care. You must provide them with the best answers to their needs, even if it’s not you. That builds trust. That keeps your audience loyal. Continue reading “Relational Messaging”
Social Networking Content Strategy
Let’s talk about your social networking content strategy.The key to any successful venture in social media, social networking and any digital endeavor is relevancy. You’re either providing content relevant to your audience, or you need to figure out what they want and then deliver it. (watch the video) Continue reading “Social Networking Content Strategy”