Here’s what I wonder, why would someone make a free viral tool or game? Why would they give away something cool? What are you giving away?
No matter who you’re trying to reach, or for what purpose, you need to go where they are.
Reaching people across generations, across different communication tools, and becoming a missionary into a different communication culture sounds scary. It is. It’s not easy. The thing is, it’s supposed to be tough.
I just remembered a moment from my recent speaking engagement in Wyoming. This one came out kinda off the cuff.