Have you ever noticed that I don’t play games or use these gadgets on Facebook? Ever. (ok rarely). Ever wonder why? Here’s what I wonder, “why would someone make a free viral tool or game?” Why would they give away something cool? Why would they give away something so cool that hundreds, thousands, or millions of people would use it? There’s a real reason.
Over the last 20 years of talking to people about their technology, the web (interwebz), and now social networking and social media, I’ve heard the following statement too many times: “Let’s just get started, we can do the strategy thing later.”
Continue reading “Why You Need A Strategy”