Giving it Away

Have you ever noticed that I don’t play games or use these gadgets on Facebook? Ever. (ok rarely). Ever wonder why? Here’s what I wonder, “why would someone make a free viral tool or game?” Why would they give away something cool? Why would they give away something so cool that hundreds, thousands, or millions of people would use it? There’s a real reason.

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Building a Business

the people's eyebrow

I’m in a totally new world for me. I’m building a business.

So, I’m trying to read and listen to everything I can about doing that and the advice is all over the place. I’ve been doing the work, I’m trying to get people to hire me to do for them, for nearly 20 years, so I know what I’m doing on that end. But the business… that nebulous what’sit that lurks in the shadows of success, failure, subsistence, bankruptcy, and notoriety – I feel clueless sometimes. Continue reading “Building a Business”

Relational Messaging

social media post volume

My favorite way to help people connect to your brand is through relational messaging. For some organizations this is difficult, because you have to consistently care about your audience. I mean really, really care. You must provide them with the best answers to their needs, even if it’s not you. That builds trust. That keeps your audience loyal. Continue reading “Relational Messaging”

Doing Ministry Online

The Dog

Most anyone who works in Christian Ministry thinks about one of a couple of things: ministry in the church, or some kind of boots-on-the-ground international missionary work. Those are of course a bit limiting, especially as it doesn’t take into consideration how God’s word is spread and people are ministered to through digital means. Continue reading “Doing Ministry Online”