Twenty years ago, churches were starting to put pieces of what they did online, and a few basics emerged that are as critical to a church website today, as they were then.
Continue reading “Critical Elements Of Any Church Website”
Why You Need A Strategy
Over the last 20 years of talking to people about their technology, the web (interwebz), and now social networking and social media, I’ve heard the following statement too many times: “Let’s just get started, we can do the strategy thing later.”
Continue reading “Why You Need A Strategy”
Relational Messaging
My favorite way to help people connect to your brand is through relational messaging. For some organizations this is difficult, because you have to consistently care about your audience. I mean really, really care. You must provide them with the best answers to their needs, even if it’s not you. That builds trust. That keeps your audience loyal. Continue reading “Relational Messaging”
Social Networking Content Strategy
Let’s talk about your social networking content strategy.The key to any successful venture in social media, social networking and any digital endeavor is relevancy. You’re either providing content relevant to your audience, or you need to figure out what they want and then deliver it. (watch the video) Continue reading “Social Networking Content Strategy”
Your Social Networking Circles
Are you approaching your social networking circles strategically?
(social networking introverts move along…) Most of us have Facebook friends by now and the Pew Internet & American Life Project estimates we average 229 of them. Continue reading “Your Social Networking Circles”