The most common question I hear has got to be, “How can we have a church website on a shoestring budget?” For the purposes of discussion, let’s assume you’ve got some kind of budget. An annual budget of $500 is a fine place to start. The answer to the shoestring church website question starts with the basic who-what-when-where-why questions we learned that time in 8th grade English during the journalism unit.
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Critical Elements Of Any Church Website
Twenty years ago, churches were starting to put pieces of what they did online, and a few basics emerged that are as critical to a church website today, as they were then.
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Giving it Away
Have you ever noticed that I don’t play games or use these gadgets on Facebook? Ever. (ok rarely). Ever wonder why? Here’s what I wonder, “why would someone make a free viral tool or game?” Why would they give away something cool? Why would they give away something so cool that hundreds, thousands, or millions of people would use it? There’s a real reason.
It’s Never Too Late
So, you say your social media is dead in the water?
You’re getting nowhere?
You don’t even know what to post or when?
Take a few deep breaths and know this one key thing:
It’s never too late.
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Why You Need A Strategy
Over the last 20 years of talking to people about their technology, the web (interwebz), and now social networking and social media, I’ve heard the following statement too many times: “Let’s just get started, we can do the strategy thing later.”
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